Falmec to bring a taste of Italy to KBB Birmingham 2018!
Following the success of previous years, including being named a winner in the show’s 2016 Innovation Awards, Falmec will return to KBB 2018 to once more showcase the very latest technical innovations and artisan designs available within the extraction sector.
An impressive 54 square metre stand that has been designed to reflect the brand’s Italian heritage and premium design values, will be fronted by the Euroline team, Falmec’s exclusive importers in the UK. Located within the very heart of the exhibition centre on stand J110, the stand will bring a taste of Italy to Birmingham with product demonstrations and food and drink tastings.
The line-up of products includes the innovative Circle.Tech range which features a horizontal filtering unit with a combined charcoal and Zeolite filter. In a range of striking designs that are predominantly installed as statement features suspended from the ceiling, these will certainly attract the attention of passers-by at the show, particularly with the trend for open plan living continuing to boom in 2018.
In addition to Circle.Tech, Falmec will also be exhibiting brand new model Sintesi, a combined one piece surface mounted induction hob and extractor system which includes a number of “firsts” for the industry. These firsts include an automatic opening system of the aerodynamic air blades and the first combined system to feature four cooking zones within a 900mm surface area. A selection of other forward thinking products such as Quiet Mark approved systems and space-saving built in extractors will also be on display.
Nigel Jacobs, Managing Director of Euroline, says “As a market leader in extraction, it is important we put our brand at the front of the minds of influential decision makers and buyers within the industry to continue encouraging the growth the business has been experiencing. The KBB show provides us with the platform to strike up an open dialogue with existing and prospective business around the excellent artistry offered in Falmec products, both in their functionality and style. We also find the event extremely insightful in regards to market climate which in turn acts as inspiration for the future innovations we hope to develop and deliver to the UK, and global market”.
Falmec’s Italian heritage is inherent to their brand identity and this will be reflected through the additional offerings of authentic DOCG prosecco which is sourced from the prosecco region of Italy, the same location in which the Falmec brand launched as a family business more than 30 years ago. Visitors to the stand will be invited to join the team each day for a glass of prosecco and product demonstrations using products such as the new Sintesi.